Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way
CONTENT MARKETING STRATEGY DEVELOPMENT
First, we’ll complete a competitive content marketing analysis to see how your current website content stacks up against your top three competitors. We then identify the top content keywords in your market area and industry. We can then create a content marketing strategy to help you increase sales and differentiate your brand.
CONTENT AUDIENCE DEEP-DIVE
Different audiences prefer to consume different types of content, so our next step is to perform a deep-dive into your audience to discover what type of content they prefer. After we know who your audience is, we can start to craft remarkable content they’ll love to engage with.
CONTENT CREATION
The third step is to roll up our sleeves and get to work. We’ll publish targeted, well-written website content optimized for search engines. This includes:
- Improvements on existing pages
- Site health and technical structure monitoring and optimizations
- Blogs
- Infographics and visual content
- Email newsletters
- Social posts
- And more!
CONTENT DISTRIBUTION
Having amazing content won’t do your company any good unless prospects can find and engage with it. Every piece of content we create for you will be optimized for search engines so it will be found for related search terms. We also recommend combining your content marketing services with email marketing and social media so it takes up as much online real estate as possible.
CONTENT MEASUREMENT AND ANALYTICS REPORTING
We provide you with content that drives results, and we do that by tracking and measuring its performance over time. You’ll get easy-to-understand monthly reports on the status and results of all your content campaigns and how they’re affecting your bottom line and branding efforts.
CAMPAIGN OPTIMIZATION & ADJUSTMENT
The final step is to take the results and tracking data and use it to tweak your campaigns. With each report, we’ll learn something new about how your audience is receiving your content and then make adjustments to improve visibility. The end result is a continual wheel of sales-driving content that will improve both your brand visibility and the overall effectiveness of your marketing campaigns.